Invest In Hackney
Solution:
We lifted their Corporate Identity by modernising the type font and lightening the colour scheme. We comissioned a photographer to take documentary style pictures of Hackney to portray how 'Hackney is worth a closer look'. This imagery is central to the new identity and featured in brochures, web site and other marketing materials.
We also designed and implemented a new website, with a bespoke PHP/MySQL-based Content Management System (CMS) that allows the IiH publishing team update the site, create new users for the CMS, and control what they are allowed to edit.
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