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Brief:

The Shoreditch Festival is produced by Shoreditch Trust - a not for profit organisation working to regenerate areas of extremely high deprivation. Shoreditch Trust approached makeUP with the brief to create a visual identity for the festival and promotional materials for all the different elements of the festival programme. It had to be attractive to the diverse target audience and adjustable to the different themes of the 8-year-long running festival.

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